This freelance project was developed in collaboration with Kolorex, a natural health brand based in Nelson, New Zealand. The brief was to create a refreshed brand book that modernised Kolorex’s visual identity while preserving its connection to the brand’s heritage and core ingredient, Horopito.

The resulting brand guide unifies a science-meets-nature aesthetic, defining an earthy yet contemporary colour palette of greens and warm corals, introducing cohesive typography and imagery systems, and incorporating custom patterns inspired by Horopito leaves. The document outlines direction for packaging, print, and digital use, ensuring consistency across consumer and professional materials. This project strengthened Kolorex’s position as a trusted, evidence-based natural health brand while giving its identity renewed clarity and visual coherence.